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size fits all search engine. having search engines optimized for what you're already doing. >> rose: what does that mean for google? >> i think google has an enormous strategic problem. i think of google as a genius company. microsoft anding into rl the most disadvantage bid apple. they were monopolists of the world of wired internet, back on p.c.s. microsoft had 96% share of operating systems five years ago and google had -- >> rose: 95% five years ago? >> yes. 96% five years ago. >> rose: windows was 95% of operating systems? >> of connected operating systems so they were just competing with macintosh. then i.o.s. and the apple products come and today smart phones are half of all connected devices. so microsoft lost half of the market. so it went from 96% to half of that simply because of not participating in smart phones and in the case of google search went from being the most important application in the wired web to a not very important application on mobile and so even though google's share is higher on mobile than desktop, people are doing fewer searches because frankly on a
engine optimization, search engine marketing to read some of the stuff you do to market a side as you probably all know is a competitive environment. you have to put in some money to get some money. we were among the other competitors as well as you can see from the top. there is another facebook site that uses a bit more aggressive marketing i would say. and we were not prepared to do that at this point. the bottom picture shows a baby when it comes to misleading marketing i draw the line with babies. i have a nine month old, so i wouldn't do that. we had competition, and that's why we think we have low traffic and there are other sites available. so, some lessons we can learn. primary findings from the study are coming in its preliminary study so we would like to follow it with additional more analytical studies this is more of a descriptive study is that it's possible with little experience, academics not necessarily we are not computer scientists, so it was possible with very little experience to post it on a social media site still available again, and this form of the media real
specialist with five years of experience in search engine optimization. for more information on this job and many others go to myfoxdc.com and click on the job shop at the top of the home page. >>> it is now 8:41 on this terse morning and dog owners in one local community will soon have to pay so their pups can play. >> we'll have the details when we come back. and we'll check in with holly who is having fun for free today. we like that, holly. >> reporter: that's kind of -- the kind of fun. it's here on friday. it's mars day, an annual celebration of the red planet. and these are pictures being taken by camera on mars right now as we speak and guess what, you can help decide what pictures it takes next. we're going to find out about that live next on fox 5 morning news. stay with us. [ female announcer ] welcome to busch gardens williamsburg, where d.c. goes to get away. maybe it's because washington d.c. loves the legendary coasters. or that your entire family will have fun, even the little ones. it could be that water country usa has more of the waves, slides and rides everyone wants.
. search engine optimization, indexing their site, a robust marketing campaign, which we did not do. that will include social a medimedia. the problem i have is we have an oversaturation of youth and adolescents in the social media space. there is potential exposure to this form of illicit marketing that is not controlled and could indicate or relate to nonprescription use of medications, which is a public health crisis right now in the u.s.. i think they ever -- they are very dynamic in the marketing. i think social media is a very important aspect of that. it is relatively cheap. because social media relies on friends and links and stuff like that, you tend to take the information more at face value. james is doing some great work on social media and social networking. this is an emerging form. i do not think they are limited to that space. on the second question of china, this is preliminary results. what i think is interesting from the standpoint of how the data cannot, russia and china are known to be counterfeit sources. the u.s. is the largest consumer of prescription drugs a
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